Here’s the scoop:
This is the 21st century and we all know that people are on their phones 24/7. But let’s be honest, who can remember an exact web address? This is where mobile apps come into play. They are right there, in front of your face, every time you’re on your phone.
Having a mobile app for your boutique provides an easier and faster shopping experience for your customers. It is also proven that apps provide brand loyalty, build a strong brand and improve brand awareness.
Not to mention, push notifications. Yes, these are a MUST! Essentially, you’ve got free text marketing connected right to your app. So what’s holding you back?
The “how” of a mobile app:
Honestly, it’s a piece of cake! There are many different mobile app builders that you can choose from, you just have to decide what is right for you and your business. Do you need the ability to go live in your app? Are you already using the Shopify web store and you want seamless integration with your mobile app?
Cost, yes this is important. You need to be sure that your ROI (return on investment) is going to be beneficial, and you need to consider a contract: do you want to be tied down to something or someone?
Once you’ve done your research and determined the best app for your boutique, it’s time to get to work. Like websites, apps can be customizable to fit your brand and niche.
How do you get people to download your app? Promotions, incentives, in-app giveaways and discounts, etc. Make people WANT to stay in-the-know with your app. Make it fun and exciting, almost like a special club where people with your app get first dibs or the inside scoop on sales.
Send push notifications. But don’t get spammy. Don’t send notifications every single day or multiple times a day. But if you send notifications two-three times a week, people will remember you.
Remember, building awareness about your business and making the shopping experience fun, easy and entertaining for your customers is exactly what people are looking for. So, don't delay, get on their home screen with a mobile app!